Marketing for Businesses
iHomeschool Network exists to connect the very best homeschool bloggers with relevant companies in mutually beneficial projects. Bloggers receive products and compensation. Companies receive exposure for their brands through access to the bloggers’ loyal communities. Keep reading to see what we offer through product reviews, sponsored content, social media events, and special projects. Then view our article base for marketing helps.
What iHomeschool Network Can Do for Companies
iHomeschool Network chooses to cooperate with companies that have quality products and services, delivered with integrity and excellence. Preference is given to homeschool related businesses such as vendors of curriculum, books, and educational games. But other businesses relevant to stay at home mothers are welcome such as homemaking and fashion. iHomeschool companies are willing to make financial investments into social media and online marketing campaigns because they realize that quality bloggers with the most influence online deserve to be compensated for their time and for allowing access to their audience.
Homeschool Blog Review Campaigns
Our specialty at iHomeschool Network is creating blog posts that reach the homeschool audience. Therefore, our primary offering is the blog blitz – compensated product reviews or sponsored posts on a group of blogs (minimum 5), typically with a giveaway or other promotion such as a discount code.
Quality reviews on blogs with influence are worth paying for. iHomeschool Network receives an administrative fee for arranging the logistics of the projects, but the individual bloggers are also paid for their participation. Using a product several times, taking photographs of it, and writing an in-depth review can take hours to days. Our search engine optimized reviews will include Pinterest-friendly photos, possibly videos, and specific, detailed text written in each blogger’s individual voice.
Along with the reviews there will be promotion of those posts by the individual bloggers via their social networking channels (Pinterest, Instagram, Twitter, Facebook, Google+, etc.). The bloggers who are chosen to represent your product or service apply for the job. Reviews are never assigned. That means they are genuinely interested in you, and better yet, their readers are too. Take a look at some of the great matches we have made between bloggers and brands and read testimonials from satisfied clients.
Services can be chosen singly as onetime events, bundled in sets of multiple events, or planned for long-term cooperation over the course of several months.
1. Twitter parties – 1 hour long; company provides prizes to participants
3. Sponsored pins – pinning your graphics for special sales, events, or opt-in offers
4. Affiliates – recruiting affiliates and finding an affiliate manager
We welcome you to browse our articles about reaching the homeschool niche through blogs and social media. Hiring experienced help to get these jobs done is recommended so that you are free to spend your time doing what you do best — creating products and serving your customers. But understanding the process behind what we do at iHN is important to make the most of your cooperation with us. So we encourage you to educate yourself with these guides.
And if you choose the do-it-yourself route for social media, these articles should set you on the right path to making that happen for your business. These articles are also compiled on a single Pinterest board for your convenience.
Be sure to get our free white paper How to Find and Attract Homeschool Bloggers.
Facts about the power of social media to affect purchasing decisions.
The homeschool market is unique, and there are things you need to know to effectively reach homeschool moms.
If you wonder where you should invest your limited time for social media, here are recommendations of the top two sites where homeschool moms love to hangout.
Not convinced that you need homeschool bloggers to review your products? Read this article.
Five reasons that a search engine optimized blog review campaign is superior to a short-lived eblast.
What are the differences between a product review and a sponsored post? Which is a better fit for your brand?
Where to find homeschool bloggers and how to convince them to review your products.
Maximize reviews that homeschool bloggers write about your products with these follow-up actions.
Why asking “How many people attend a Hangout on Air?” is the wrong question.
The advantages of using podcasts, the top three ways to use them (even if you don’t host your own podcast), and mistakes to avoid when you do start marketing with podcasts.
What? They don’t sell products? Then what good are they? Selling the product is your job, but blog reviews and sponsored posts get the attention of the market you are trying to reach.