Build Your Perfect Homeschool Marketing Campaign Marketing dollars are limited, but the choices for marketing are infinite. How do you choose what to invest in? Use this detailed guide for platform-specific strategies and best practices for your objectives and budget. TABLE OF CONTENTS Why Should Companies Market Through Blogs and Social Media? Marketing Products Through Blogs The Social Networks That Are Best for Reaching Homeschool Moms Why You Need Product Reviews on Homeschool Blogs How to Get Product Reviews on Homeschool Blogs How Homeschool Blog Reviews Compare to Eblasts and Emails How a Blog Review Campaign or Email Campaign Compares to a Magazine Ad How to Target Homeschoolers in a Geographic Region EVALUATING THE OPTIONS FOR INFLUENCER MARKETING Reaching the homeschool market requires a sophisticated understanding of various marketing channels and their unique advantages. This comprehensive guide explores the most effective digital marketing strategies for connecting with homeschool families, from social media platforms to blog reviews and email campaigns. Whether you’re a seasoned marketer or new to the homeschool space, this detailed breakdown will help you craft a targeted, successful marketing strategy that resonates with your audience. Why Should Companies Market Through Blogs and Social Media? Although social media and blogs are only one part of a company’s overall marketing strategy, they are a powerful influence in the purchasing decisions of women. Marketing through relevant blogs and social media channels serves to: extend your influence build your reputation drive traffic to your website attract new customers strengthen the loyalty of existing customers How can influencer collaboration bring these benefits? Because women trust influencers to introduce them to new products and to provide accurate and honest information. Even homeschool moms with strong networks in their local areas often turn to the Internet for product reviews from trusted voices. The relationship that bloggers develop with their readers is one based on genuine trust over the course of years of quality content and interaction. Pew Research Center found that women are more likely than men to report buying something after seeing an influencer’s or content creator’s post on social media. Specifically, 36% of women reported making purchases based on these posts, compared to 21% of men. Sprout Social’s 2024 Influencer Marketing Report revealed that nearly half of consumers make purchases at least once a month because of influencer posts. The report also highlighted that women, particularly younger generations, trust influencers significantly and are more likely to make frequent purchases based on their recommendations. A study published on Theseus emphasized the important role social media plays in consumer purchasing behavior. It pointed out that consumers, including women, actively seek information on social media platforms before making purchase decisions. BOTTOM LINE: If you want to reach women with your product, blogs and social media are the most cost effective way to do iHN Puts the Social in Social Media Let’s look at how these principles are put into practice through strategic partnerships. Social media can shorten the time to conversion. When a potential client has interacted with your company on her favorite social network such as Instagram, YouTube, or Facebook and has seen the recommendations of respected bloggers, she is much more willing to invest in your product or service. She already has a sense of relationship with you – that’s the social in social media. iHomeschool Network exists to make those social connections seamless for our client companies. If you desire to market to the homeschool niche, iHN can make it happen for you. We speak the language of the homeschool mom because we are homeschool moms. Our bloggers are hand selected according to a rigorous set of criteria. Besides being able to write and use graphics well, they have earned the trust of their broad reader base. When you cooperate with the bloggers of iHN, you are invited into that circle of trust as we introduce you to our loyal readers. Social media marketing is much more inexpensive than traditional marketing and often shows much faster results. There may be other companies that offer homeschool reviews, but we are confident that no one can reach the homeschool market better and with more excellence than we can. Our competitive prices for search engine optimized reviews and social shares are a sensible advertising investment. Learn more about typical sponsored post pricing here or here to see how we compare. Contact us today for more details about our services. Let us draft a proposal tailor-made to fit your overall marketing strategy. Marketing Products Through Blogs Blogs transform the power of traditional word of mouth endorsements into a twenty-first century powerhouse of influence. Traditional advertising is easy to ignore or avoid altogether. When people want information about products, they take the initiative and perform an internet search. The issue then for you as a company is what potential customers find when they do that internet search. Blog posts about your product show up in search engine results and offer consumers the facts and opinions they need to make a purchasing decision. The blog reviews done with iHomeschool Network are search engine optimized so that detailed, helpful reviews by our bloggers show up in the first pages of search results. Their content may also be scraped by AI tools, lending to positive impressions in those results. Blogs are generally perceived as trustworthy because they are owned by individuals rather than businesses or corporations. Statistics have verified the effectiveness of blogs to influence behavior. For example, 2023 data from HubSpot indicates that, “blog posts are among the media formats with the highest ROI, along with videos, images, and podcasts” thanks to extensive product information, links to your company website, and persuasive language. Reviews Plus Action The blog posts in an iHN campaign can cater to your special marketing plan. What do you want visitors to do? Besides driving traffic to your website and product pages, common calls to action include sign up for a freebie or free trial use a coupon code shop a sale on your website
