Having organized and hosted several homeschool Twitter parties for iHomeschool Network, I’ve learned a few things about what works and what doesn’t work. Too often I see companies who perhaps are just getting started with social media throw a product out there via Twitter to see if they can get some attention for it. Sometimes their efforts work, and other times they don’t. Here are ways to make sure your Twitter party experience is profitable for you.
Set Specific Goals for Your Twitter Party
Setting goals can sometimes be puzzling. You know ultimately what you want to happen — sales. But there are other intermediate goals on the path to sales that a Twitter party can achieve.
Since the pace of a Twitter party is fast and time is short, be sure that you focus on one primary goal. Depending on the flow of the party, your hostess may be able to incorporate a secondary goal. But asking for more than two goals in one Twitter party is unrealistic for the hostess and confusing for the attendees.
Possible Twitter Party Goals
- introduce a new product or product line
- invigorate enthusiasm for an existing product
- drive traffic to a specific landing page, particularly one with an opt-in offer
- encourage newsletter or blog subscription sign-ups
- increase social media followers
- announce an upcoming social media event (such as an Instagram challenge, a Facebook promotion, etc.)
Key Terms to Know
GIVEAWAYS — prizes offered during the party to a select number of winners
FREEBIES — something offered to an unlimited number of people during (and possibly shortly after) the party
DISCOUNTS — temporary sales, possibly using special coupon codes, offered during and shortly after the party
Using Giveaways, Freebies, and Discounts to Reach the Goals
Once you’ve set your goals, think of what you can offer the audience that will stimulate immediate follow through on their part. Here are suggestions for calls to action that work during a Twitter party.
- To increase interest in a new product, offer a specific number of the products as a giveaway (prize) during the party. When a person feels as if they might win something, they are more likely to attend a social media party and get involved. A good party host knows how to build excitement using prizes.
- Also to increase interest in a new product, offer the product at a reduced rate during the party and 2-5 days following the party. A good party host will encourage non-winners to follow-through by checking out the product available for discounted rate.
- To drive traffic to a specific sales page, you can offer a party-goer discount using a coupon code specifically for the party. Using such a code also allows you to track how many follow-through from the party. Think 50% off or higher on the discount because the higher the discount, the more likely you are to receive follow through from the audience. Party-goers also are more likely to share product details and discount information with friends if they feel that they are receiving an excellent value.
- In order to boost subscriptions to your email list, offer an opt-in freebie such as a downloadable book. It can be a short 20-30 page guide that somehow relates to your brand. For example, a homeschool company might write a short ebook about keeping learning active during the summer months. Or a family driven company might offer a small recipe ebook. Your freebie can be a free volume from a series or a sampler of portions from many different titles. Another tip is to use that FREE product to drive traffic back to your online store by including an exclusive coupon code in the freebie. Perhaps, just before the table of contents and repeated again at the end.
- To drive traffic to your blog, offer a limited time, exclusive freebie. This could be a single printable page for homeschoolers, such as a copy-work page, or a cleaning checklist for busy moms. Make it something that is beneficial to the party-goer to increase the likelihood of immediate response.
Setting goals doesn’t have to be hard. You simply need to think about how you can set one or two smaller goals that lead to that ultimate goal of brand awareness or increased sales. Be sure to focus on the needs of your potential customer by offering something that will help them solve a problem and move them to act immediately and reshare the offer with their friends.