Using the Branded Content Tool on Facebook & Instagram After Your iHN Campaign

Included in your iHomeschool Network campaign is the sharing of the bloggers’ work on their Facebook pages and pinning the post to Pinterest. We also provide Instagram shares at no extra cost upon client request.

Naturally, your team will comply with both the FTC’s disclosure laws and Pinterest’s/Meta’s terms of service—namely the branded content tool. (Meta is the parent company of both Facebook and Instagram.)

Perks of Branded Content on Meta

You get massive benefits when the bloggers use branded content, specifically the ability to turn those shares into paid ads!

I find it works best to go into your ads manager or business manager and select the post from the existing post area if you want to create an ad from a branded content post.

The boosted post will show in the newsfeed as coming from the original author not from you (although you are tagged in it as per the branded content tool).

This kind of ad has strong appeal with most homeschool audiences as it’s less direct and coming from a user instead of directly from you. Try it!