How iHomeschool Network Can Help Your Companyonline marketing campaigns and services
Marketing to the Homeschool Audience
iHomeschool Network, founded in 2012, exists to connect the very best homeschool bloggers with relevant companies in mutually beneficial projects. Bloggers receive products and compensation. Companies receive exposure for their brands through access to the bloggers’ loyal communities.
iHomeschool Network chooses to cooperate with companies that have quality products and services, delivered with integrity and excellence. Preference is given to homeschool related businesses such as vendors of curriculum, books, and educational games. But other businesses relevant to stay at home mothers are welcome to inquire such as homemaking and fashion. iHomeschool Network clients are willing to make financial investments into social media and online marketing campaigns because they realize that quality bloggers with the most influence online deserve to be compensated for their time and for allowing access to their audience.
1. BLOG REVIEW CAMPAIGNS
Our specialty at iHomeschool Network is creating blog posts that reach the homeschool audience. Therefore, our primary offering is the blog campaign–compensated product reviews or sponsored posts on a group of blogs (minimum 10), typically with a giveaway or other promotion such as a discount code (both optional).
Quality reviews on blogs with influence are worth paying for. iHomeschool Network receives an administrative fee for arranging the logistics of the projects, but the individual bloggers are also paid for their participation. Using a product several times, taking photographs of it, and writing an in-depth review can take hours to days. Our search engine optimized reviews will include Pinterest-friendly photos, possibly videos, and specific, detailed text written in each blogger’s individual voice.
Along with the reviews themselves, the bloggers will pin their posts on Pinterest and share them on Facebook with the Branded Content tool. Instagram shares are an optional add-on, offered at request with no extra cost. Ask about it when you email.
The bloggers who are chosen to represent your product or service apply for the job. Reviews are never assigned. That means they are genuinely interested in you, and better yet, their readers are too.
Email <email@example.com> for a media kit, rates, and the next steps to get started.
Take a look at some of the great matches we have made between bloggers and brands. Our network is diverse enough that we can find the right fit for your company. You can rest assured that the bloggers who partner with you don’t consider your product or service just another review but a valuable resource that will be a good fit both for their own family and for their loyal, online audience.
2. EMAIL CAMPAIGNS
New for 2020! iHN is now helping you leverage the good parts of email marketing with homeschool influencers and fix the bad parts.
What’s good about eblasts?
- Targeted audience
- Placement in someone’s inbox
- The huge cost
- The all-or-nothing risk you take
The iHN Method of Influencer Email Campaigns
Let’s change the script on eblasts. Let’s re-imagine what email marketing with a team of influencers can look like:
- multiple, smaller lists
- personalized messaging written by the blogger, based on your talking points
- multiple send days and times
- a second re-send of the message to the subscribers who didn’t open the first message
If your budget is tiny, choose one or more small lists. If your budget is larger, opt for a robust team of influencers with email lists. Choose the lists that match your budget and your brand. Contact Jimmie <firstname.lastname@example.org> for a complete list of available email lists.
3. AFFILIATE RECRUITMENT
If you simply want to announce your affiliate program to the iHomeschool Network, provide the details, and Jimmie will share it via member email and in their private Facebook group. COST: $50 [There is no promise of sign ups with this service. ]
If you want more deliberate recruitment that will result in new affiliates, Jimmie can assist you with a $500 affiliate service. It includes two components:
- providing suggestions for the registration page, affiliate creatives/assets, and onboarding sequence
- recruiting a set number of affiliates (usually 25) I’ll keep working until you get that number!
SPECIAL NOTE: If you book a blog post campaign, you can automatically recruit your team as affiliates at no extra cost.
REACH OUT TO GET STARTED
Be sure to get our free white paper How to Find and Attract Homeschool Bloggers.